Branded the ‘pearl of the Andaman’, this is Thailand’s original flavour of tailor-made fun in the sun.
Phuket’s Patong Beach is the biggest town and busiest beach. Phuket Town has morphed into an artsy, culturally rich capital, while Rawai on the island’s southern tip remains blissfully laid-back, despite development. The twin west-coast beaches of Kata and Karon are great for holidaymakers who like their trips easy, whilst an upmarket twist awaits along Hat Surin and Ao Bang Thao, while, further north, things quieten down as you thread through Sirinat National Park and Khao Phra Thaew reserve.
Ultimately, the island’s affinity for luxury far outshines its other stereotypes. Jet-setters swing through in droves, getting pummelled during swanky spa sessions and sipping sundowners at fashion-forward nightspots or on rented yachts. And you don’t have to be an heiress to tap into Phuket’s style-packed to-do list. With deep-sea diving, high-end dining, luxury shopping, fabulous white beaches and some of Thailand’s swankiest hotels at your fingertips, you might forget to leave.
Below are our most popular hotels, but if you don’t see what you’re looking for click the button to enquire online about others.