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Nonetheless, one of Japan’s most loved novels, written by Nobel Prize winner Yasunari Kawabata, is called "Snow Country" (Yuki Guni), and was set in a small snowy town. Many people seem to be almost surprised when they find out that Japan has breathtaking winter scenes and, more importantly, some of the best (and most unique) skiing and snowboarding experiences in the world.  

As well as some of the heaviest snowfalls....

Until recently the Japanese winter sports scene has maybe been one of the countries best kept secrets.... we're here to make that scene accessible to everyone.

Many of these "resorts" are small operations with just a few lifts and runs, but Japan is home to a large number of large-scale world class ski and snowboard resorts.

The incredible deep powder of Niseko (Hokkaido)...

The huge Shiga Kogen resort area of Nagano...

The quaint traditional villages of Nozawa Onsen (Nagano) and Zao Onsen (Yamagata)...

The "Olympic village" of Hakuba with it's superb selection of resorts and facilities...

The popular Yuzawa Onsen resort region in southern Niigata Prefecture, offering over twenty resorts within a short train ride of Tokyo...

...The variety and depth of choice open to snow-lovers in Japan is breathtaking and difficult to match anywhere else on earth.

The Nagano Winter Olympics of 1998 brought winter sports in Japan under the international spotlight and word started to spread.  As each year passes more foreigners are travelling to Japan in search of powder and the Japan experience - many coming back again and again.